
MATCHA TO EMPOWER
Direct access. Fast response. A bilingual team in Tokyo you can reach anytime. Ceremonial-grade matcha and hojicha from Uji, Nishio, Yame, Shizuoka and Kagoshima — farm-direct, straight to your café.
Tokyo-based / Bilingual / Fast response / 10+ countries
OUR PRODUCTS
Tap any card for harvest, cultivar and milling method.
CEREMONIALUji, KyotoOkumidori Blend
Stone-milled first harvest. The fuller, rounder half of the Uji pair.
CEREMONIALUji, KyotoYabukita Blend
Same region, one grade down — machine-milled and built for milk.
CEREMONIALKagoshimaYutakamisori | Single
Single cultivar, pesticide-free. Bright green, clean and refreshing.
CEREMONIALKagoshimaOkumidori | Single
The second Kagoshima cultivar — same region and grade, a different plant.
CEREMONIALYame, FukuokaOkumidori & Yabukita
Gyokuro-style shading. Concentrated umami and a notably smooth finish.
CEREMONIALShizuokaOkumidori, Yabukita & Tsuyuhikari
The balanced one — not too strong, not too light. Made for lattes.
Opens the 2026 catalogue — five-score flavour profiles, MOQs and current lots.
MADE SIMPLE
Tap a card for the details that matter to a café.

Direct from five regions, steady all year.

In stock in Tokyo, shipped next business day.

Your café's name on our first-harvest matcha.
No huge minimums. No middlemen. Just Japanese matcha, ready when you are.
Talk to Us DirectlyORIGIN & SCALE
We deliver 100% field-traceable Japanese tea directly from premier estates to your brand.

Uji
Kyoto · Birthplace of matcha

Yame
Fukuoka · Gyokuro depth

Kagoshima
Innovation & scale

Shizuoka
The heart of tea

Nishio
Aichi · 20% of Japan’s tencha
RIKYU by the numbers
10+
Partner Farmers
Growers we buy from direct, across five regions
100+
Customers
Cafés, brands and distributors we supply
10+
Countries
Markets we ship to worldwide
MATCHA JOURNAL
Discover matcha’s rich history, cultivation, and grades in a practical guide for discerning businesses.

Why US Cafés Are Asking for Price Lists in 2026 — and What a Stable Matcha Supplier Looks Like
30 September 2026

Your Own Matcha Brand, From Just 100 Cans: Introducing RIKYU Private Label
16 September 2026

Where Is Ujicha Grown? The Map Behind the Name
22 September 2026

Why Uji? Rivers, Fog, and the Terroir of Kyoto Tea
22 September 2026

800 Years in One Page: A Timeline of Ujicha
22 September 2026

One Plant, Many Teas: The Japanese Green Tea Family Tree
22 September 2026

Tencha, Gyokuro, Kabusecha: Three Shade-Grown Teas, Three Different Results
22 September 2026

Ichibancha, Nibancha, Sanbancha: How Harvest Timing Works in Uji
22 September 2026

One Bud, Two Leaves: The Hand-Picking Tradition of Uji
22 September 2026

Temomi: The 4-Hour Hand-Rolling Craft Behind Modern Sencha
22 September 2026
GALLERY
A visual story of our fields and partners—see the traditions behind every ton of matcha.
WHOLESALE INQUIRY
Tell us the application, the volume and the season you need it by.
COMPANY
FRIENDS CORP.
Representative: CEO | Mizuki Yasuda
OFFICE
THE E.A.S.T Nihonbashi-Tomizawacho 9-4,
7th Floor, Chuo Ward, Tokyo 103-0006